max/lab is a 3,500 sq.ft. multimedia space within MaxMedia where we pursue new ideas and technologies, collaborate with partners, and prototype and test our work, then apply our learnings to real-world solutions.
The lab showroom consists of large format video arrays, multimedia interactive stations and measurement tools. Each experience falls into one of three categories:
Passive pulls you in and gets you interested
Interactive engages you, requires your participation
Data-driven uses real-time data to alter or curate an experience
Why it matters
Every experience we create is in the service of increased ROE (Return on Experience).
Topics We’re Addressing:
Leveraging interactive content to educate customers
Telling brand stories using large format displays
Manipulating live data to generate topical video content
Increasing engagement and creating spectacle in public spaces